This graph presents the assessment of various content marketing tactics among nonprofit marketers in North America as of August 2015. During the survey, 77 percent of the respondents stated they believed in-person events were an effective nonprofit marketing tactic.
How effective are the following content marketing tactics for nonprofit marketing?
404 nonprofit marketers of of which 307 using content marketing
Special properties
among nonprofit marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How effective are the following tactics that you use?" Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.” Tactics shown are the ones that more than 50% nonprofit marketers said are effective.
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Content Marketing Institute, & Blackbaud. (November 4, 2015). How effective are the following content marketing tactics for nonprofit marketing? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/372466/effectiveness-of-nonprofit-content-marketing-tactics-in-north-america/
Content Marketing Institute, und Blackbaud. "How effective are the following content marketing tactics for nonprofit marketing?." Chart. November 4, 2015. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/372466/effectiveness-of-nonprofit-content-marketing-tactics-in-north-america/
Content Marketing Institute, Blackbaud. (2015). How effective are the following content marketing tactics for nonprofit marketing?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/372466/effectiveness-of-nonprofit-content-marketing-tactics-in-north-america/
Content Marketing Institute, and Blackbaud. "How Effective Are The following Content Marketing Tactics for Nonprofit Marketing?." Statista, Statista Inc., 4 Nov 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/372466/effectiveness-of-nonprofit-content-marketing-tactics-in-north-america/
Content Marketing Institute & Blackbaud, How effective are the following content marketing tactics for nonprofit marketing? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/372466/effectiveness-of-nonprofit-content-marketing-tactics-in-north-america/ (last visited November 10, 2024)
How effective are the following content marketing tactics for nonprofit marketing? [Graph], Content Marketing Institute, & Blackbaud, November 4, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/372466/effectiveness-of-nonprofit-content-marketing-tactics-in-north-america/
