Brand influence on car-buying decision of luxury car owners in China 2015

Is brand important for you when making an auto-buying decision?

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Release date

April 2016

Region

China

Survey time period

2015

Number of respondents

1,350 respondents

Special properties

Among luxury car owners in China

Method of interview

Questionnaire

Supplementary notes

The importance of the brands are related to the certain people that the brands represent.

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