Reasons for cross-border e-commerce in Sweden 2023
A 2023 study found that Swedish online shoppers primarily shop at foreign web stores due to their cheaper prices. Over half of the survey respondents cited this as the primary reason for conducting cross-border online shopping. Other main reasons why consumers buy from abroad are that the product is not available in Sweden, there is a bigger choice of products, and they have good experience with cross-border e-commerce.