This statistic shows the attitudes of baby boomer (aged 48 to 60) grocery shoppers towards branded and unbranded food and drink products in Great Britain in 2014. Of respondents, 56 percent said they like to mix brands they love with cheaper supermarket own brand alternatives.
Attitudes of baby boomers (48-60) towards branded and unbranded food and drink products in Great Britain in 2014
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bord Bia. (July 17, 2014). Attitudes of baby boomers (48-60) towards branded and unbranded food and drink products in Great Britain in 2014 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/360351/baby-boomers-branded-and-unbranded-products-great-britain/
Bord Bia. "Attitudes of baby boomers (48-60) towards branded and unbranded food and drink products in Great Britain in 2014." Chart. July 17, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/360351/baby-boomers-branded-and-unbranded-products-great-britain/
Bord Bia. (2014). Attitudes of baby boomers (48-60) towards branded and unbranded food and drink products in Great Britain in 2014. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/360351/baby-boomers-branded-and-unbranded-products-great-britain/
Bord Bia. "Attitudes of Baby Boomers (48-60) towards Branded and Unbranded Food and Drink Products in Great Britain in 2014." Statista, Statista Inc., 17 Jul 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/360351/baby-boomers-branded-and-unbranded-products-great-britain/
Bord Bia, Attitudes of baby boomers (48-60) towards branded and unbranded food and drink products in Great Britain in 2014 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/360351/baby-boomers-branded-and-unbranded-products-great-britain/ (last visited November 10, 2024)
Attitudes of baby boomers (48-60) towards branded and unbranded food and drink products in Great Britain in 2014 [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/360351/baby-boomers-branded-and-unbranded-products-great-britain/
