This statistic presents information on the most common methods of searching for product information by distance selling users in South Korea in 2013. During the survey period, it was found that 58.9 percent of respondents were using price comparison sites while searching for product information.
Product information search activities of distance selling users in South Korea in 2013
Characteristic
Share of respondents
Search engines
46.3%
Customer ratings in blogs or forums
39.8%
Product test ratings / expert test reports
23%
Price comparison sites
58.9%
Product check in a retail store
15.1%
Retailer or manufacturer website
28.4%
Online marketplace
39.9%
Catalog
12.8%
Mail advertising
6.4%
Social media platforms, such as Facebook and Twitter
14.5%
Apps (on smartphone, iPad, or tablet)
18.2%
Recommendations from friends, acquaintances, and colleagues
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DHL Group. (May 20, 2014). Product information search activities of distance selling users in South Korea in 2013 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/348279/south-korea-product-information-search-activities/
DHL Group. "Product information search activities of distance selling users in South Korea in 2013." Chart. May 20, 2014. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/348279/south-korea-product-information-search-activities/
DHL Group. (2014). Product information search activities of distance selling users in South Korea in 2013. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/348279/south-korea-product-information-search-activities/
DHL Group. "Product Information Search Activities of Distance Selling Users in South Korea in 2013." Statista, Statista Inc., 20 May 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/348279/south-korea-product-information-search-activities/
DHL Group, Product information search activities of distance selling users in South Korea in 2013 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/348279/south-korea-product-information-search-activities/ (last visited November 13, 2024)
Product information search activities of distance selling users in South Korea in 2013 [Graph], DHL Group, May 20, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/348279/south-korea-product-information-search-activities/
