This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
Note: represents activity on Videology's network, broader metrics may vary. The source does not provide information regarding percentage points exceeding 100 percent. Missing figures have not been provided by the source. The sourced did not provide data for Q1 2015. Figures other than for Q3 2017 come from earlier reports.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Videology. (May 3, 2018). Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/347998/digital-video-ad-impressions-length-usa/
Videology. "Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length." Chart. May 3, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/347998/digital-video-ad-impressions-length-usa/
Videology. (2018). Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/347998/digital-video-ad-impressions-length-usa/
Videology. "Distribution of Digital Video Ad Impressions in The United States from 2nd Quarter 2014 to 1st Quarter 2018, by Ad Length." Statista, Statista Inc., 3 May 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/347998/digital-video-ad-impressions-length-usa/
Videology, Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/347998/digital-video-ad-impressions-length-usa/ (last visited November 13, 2024)
Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length [Graph], Videology, May 3, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/347998/digital-video-ad-impressions-length-usa/
