Mercedes: brand value 2006-2024

Mercedes-Benz’s global brand value decreased by approximately five percent in 2024. The German automotive brand saw its value decline to 22.8 billion U.S. dollars, down from23.98 billion in 2023. The luxury car maker ranked 83 on the 2024 most valuable brands ranking worldwide, behind Toyota and BMW.

Satisfaction with the Mercedes brand 

The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company has maintained a fairly strong rate of consumer satisfaction. However, the 2022 value was the lowest since 2006, barely making Mercedes Benz to the top 10 of car brands by customer satisfaction.

Automakers make into the top of U.S. ad spenders

Automotive advertising spending in the U.S. increased 7.7 percent in 2023 to reach some 20.8 billion dollars. One year earlier, the industry was among the top five leading categories in measured-media spend in the country. In line with the increasing investments in digital ads, auto advertisers have shifted their investments to online platforms. As of 2022, the automobile industry accounted for 5.3 percent of digital advertising revenue in the U.S.