Online video ad expenditure Japan 2022-2027

Published by Statista Research Department, Feb 28, 2024
The total online video advertising spending in Japan was estimated at 625.3 billion Japanese yen in 2023. A breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs. It was projected that the total video ad spending would increase to more than 1.02 trillion yen by 2027.

Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2022 to 2023

Special properties

online video ad spending for smartphone, connected television, and PC

Supplementary notes

*Forecast.

100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.

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Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

Further related statistics

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Statistics

Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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