During a July 2022 survey of B2C content marketers primarily from North America, 73 percent of respondents said that they had a content marketing strategy, out of which 37 percent said it was documented.
Share of B2C marketers with a content marketing strategy in North America as of July 2022
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Content Marketing Institute. (July 1, 2022). Share of B2C marketers with a content marketing strategy in North America as of July 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2C marketers with a content marketing strategy in North America as of July 2022." Chart. July 1, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. (2022). Share of B2C marketers with a content marketing strategy in North America as of July 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute. "Share of B2c Marketers with a Content Marketing Strategy in North America as of July 2022." Statista, Statista Inc., 1 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/331819/b2c-content-marketing-use-north-america/
Content Marketing Institute, Share of B2C marketers with a content marketing strategy in North America as of July 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/331819/b2c-content-marketing-use-north-america/ (last visited November 10, 2024)
Share of B2C marketers with a content marketing strategy in North America as of July 2022 [Graph], Content Marketing Institute, July 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/331819/b2c-content-marketing-use-north-america/