In 2021, programmatic digital video advertising spending in the United States was expected to increase by 48.3 percent. In 2021, the expenditure stood at 52.17 billion U.S. dollars and it was forecast to reach nearly 75 billion dollars in 2023.
Change in programmatic digital video advertising spending in the United States from 2019 to 2023
* Forecast. Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.
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eMarketer. (January 26, 2022). Change in programmatic digital video advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer. "Change in programmatic digital video advertising spending in the United States from 2019 to 2023." Chart. January 26, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer. (2022). Change in programmatic digital video advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer. "Change in Programmatic Digital Video Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 26 Jan 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer, Change in programmatic digital video advertising spending in the United States from 2019 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/ (last visited November 10, 2024)
Change in programmatic digital video advertising spending in the United States from 2019 to 2023 [Graph], eMarketer, January 26, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
