This statistic shows the British publics' attitude towards the horsemeat scandal following the incident in 2013. According to the survey, 53 percent of respondents felt it was a betrayal of trust, because consumers weren't getting what it said on the label. 21 percent said it did not upset them and/or they didn't think it was a problem.
What, if anything, upset you about the horsemeat incident?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (January 11, 2014). What, if anything, upset you about the horsemeat incident? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos. "What, if anything, upset you about the horsemeat incident?." Chart. January 11, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos. (2014). What, if anything, upset you about the horsemeat incident?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos. "What, If Anything, Upset You about The Horsemeat Incident?." Statista, Statista Inc., 11 Jan 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos, What, if anything, upset you about the horsemeat incident? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/ (last visited November 10, 2024)
What, if anything, upset you about the horsemeat incident? [Graph], Ipsos, January 11, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
