As of April 2024, 49.1 percent of Snapchat users identified as women and 50 percent were men. As of the first quarter of 2022, the mobile photo and messaging app had 332 million daily active users worldwide.
Distribution of Snapchat users worldwide as of April 2024, by gender
Snapchat tools do not publish advertising audience data for genders other than "male" or "female, but the data that the platform reports for male and female audiences do not sum up to 100 percent of the total audience figure. Gender share figures reported here reflect a share of the total audience figure, so will not sum up to 100 percent.
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DataReportal, & We Are Social, & Meltwater. (April 24, 2024). Distribution of Snapchat users worldwide as of April 2024, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/326460/snapchat-global-gender-group/
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat users worldwide as of April 2024, by gender." Chart. April 24, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/326460/snapchat-global-gender-group/
DataReportal, We Are Social, Meltwater. (2024). Distribution of Snapchat users worldwide as of April 2024, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/326460/snapchat-global-gender-group/
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat Users Worldwide as of April 2024, by Gender." Statista, Statista Inc., 24 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/326460/snapchat-global-gender-group/
DataReportal & We Are Social & Meltwater, Distribution of Snapchat users worldwide as of April 2024, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/326460/snapchat-global-gender-group/ (last visited November 10, 2024)
Distribution of Snapchat users worldwide as of April 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, April 24, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/326460/snapchat-global-gender-group/
