This statistic depicts the sales share of the European direct selling industry from 2012 to 2018, by product category. In 2018, the European direct selling industry generated 33 percent of its retail sales from wellness products. In addition, 31 percent of sales were generated from cosmetics and personal care items.
Sales share of the European direct selling industry from 2012 to 2018, by product category
* Figures for 'Home Improvement' category was not provided by the source in 2018 report. Data prior to 2018 was collated from previous reports also published by the same source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Seldia. (December 11, 2019). Sales share of the European direct selling industry from 2012 to 2018, by product category [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/324650/european-sales-share-of-the-direct-selling-industry-by-product-category/
Seldia. "Sales share of the European direct selling industry from 2012 to 2018, by product category." Chart. December 11, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/324650/european-sales-share-of-the-direct-selling-industry-by-product-category/
Seldia. (2019). Sales share of the European direct selling industry from 2012 to 2018, by product category. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/324650/european-sales-share-of-the-direct-selling-industry-by-product-category/
Seldia. "Sales Share of The European Direct Selling Industry from 2012 to 2018, by Product Category." Statista, Statista Inc., 11 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/324650/european-sales-share-of-the-direct-selling-industry-by-product-category/
Seldia, Sales share of the European direct selling industry from 2012 to 2018, by product category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/324650/european-sales-share-of-the-direct-selling-industry-by-product-category/ (last visited November 13, 2024)
Sales share of the European direct selling industry from 2012 to 2018, by product category [Graph], Seldia, December 11, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/324650/european-sales-share-of-the-direct-selling-industry-by-product-category/