This statistic presents the most influential back-to-school purchasing factors according to college students in the United States. During an August 2014 survey it was found that 54.7 percent of respondents felt very influenced by online coupons and sales deals.
Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014
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eMarketer. (September 17, 2014). Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/324395/us-college-student-back-to-school-purchase-factors/
eMarketer. "Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014." Chart. September 17, 2014. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/324395/us-college-student-back-to-school-purchase-factors/
eMarketer. (2014). Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/324395/us-college-student-back-to-school-purchase-factors/
eMarketer. "Level of Influence of Select Sources on The Back-to-school Purchasing Decisions of U.S. College Students as of August 2014." Statista, Statista Inc., 17 Sep 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/324395/us-college-student-back-to-school-purchase-factors/
eMarketer, Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/324395/us-college-student-back-to-school-purchase-factors/ (last visited November 13, 2024)
Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014 [Graph], eMarketer, September 17, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/324395/us-college-student-back-to-school-purchase-factors/
