In 2023, adults in the United States spent a total of 5.2 billion minutes on Facebook per day, making the social network the most popular platform in terms of daily user engagement. However, this is set to change as TikTok is projected to overtake the blue giant in 2025 as Facebook's daily usage time is projected to decline by then.
Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025
(in million minutes)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (August 29, 2023). Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. "Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes)." Chart. August 29, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. (2023). Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. "Cumulative Daily Time Spent on Selected Social Networks by Adults in The United States from 2019 to 2025 (in Million Minutes)." Statista, Statista Inc., 29 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence, Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/324290/us-users-daily-social-media-minutes/ (last visited November 10, 2024)
Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) [Graph], Insider Intelligence, August 29, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/324290/us-users-daily-social-media-minutes/
