This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Week. (June 18, 2014). How do you feel when you buy own-labels? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. "How do you feel when you buy own-labels?." Chart. June 18, 2014. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. (2014). How do you feel when you buy own-labels?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. "How Do You Feel When You Buy Own-labels?." Statista, Statista Inc., 18 Jun 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week, How do you feel when you buy own-labels? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/ (last visited September 20, 2024)
How do you feel when you buy own-labels? [Graph], Marketing Week, June 18, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/