In 2023, advertising agencies in Brazil reported spending more than 1.17 billion U.S. dollars on digital displays and other online formats. Social media and online videos followed, with about 385 million and 130 million dollars, respectively. Collectively, online channels' share in Brazil's ad spend reached 38.2 percent in 2023, according to data collected from ad agencies across the South American country.
Internet advertising spending in Brazil in 2023, by format
(in million U.S. dollars)
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Standard Norms Executive Council (Brazil). (March 20, 2024). Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/320033/brazil-internet-ad-spend/
Standard Norms Executive Council (Brazil). "Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars)." Chart. March 20, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/320033/brazil-internet-ad-spend/
Standard Norms Executive Council (Brazil). (2024). Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/320033/brazil-internet-ad-spend/
Standard Norms Executive Council (Brazil). "Internet Advertising Spending in Brazil in 2023, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 20 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/320033/brazil-internet-ad-spend/
Standard Norms Executive Council (Brazil), Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/320033/brazil-internet-ad-spend/ (last visited November 10, 2024)
Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars) [Graph], Standard Norms Executive Council (Brazil), March 20, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/320033/brazil-internet-ad-spend/
