This statistic presents data on the attitudes of the Silent Generation towards their portrayal in advertising as of August 2014. During a survey, 31 percent of responding Americans aged 70 or older agreed that seniors were portrayed "realistically" in advertising.
Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014
Characteristic
Share of respondents who...
...agree that seniors featured in advertising are portrayed as stereotypes
60%
...feel that seniors are portrayed "as people to be respected"
47%
...feel that seniors portrayed in advertising are "people I can identify with"
37%
...agree that seniors are portrayed "realistically" in advertising
31%
...feel that Baby Boomers featured in advertising are portrayed as stereotypes
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MarketingCharts. (August 18, 2014). Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/318401/silent-generation-portrayal-ads-attitudes/
MarketingCharts. "Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014." Chart. August 18, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/318401/silent-generation-portrayal-ads-attitudes/
MarketingCharts. (2014). Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/318401/silent-generation-portrayal-ads-attitudes/
MarketingCharts. "Attitudes of The Silent Generation towards Their Portrayal in Advertising as of August 2014." Statista, Statista Inc., 18 Aug 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/318401/silent-generation-portrayal-ads-attitudes/
MarketingCharts, Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/318401/silent-generation-portrayal-ads-attitudes/ (last visited November 10, 2024)
Attitudes of the Silent Generation towards their portrayal in advertising as of August 2014 [Graph], MarketingCharts, August 18, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/318401/silent-generation-portrayal-ads-attitudes/
