In 2021, AbbVie's advertising spending on Humira in the United States decreased to 236 million U.S. dollars. In the previous year, the pharmaceutical company invested 478 million U.S. dollars in measured media advertising of the drug.
AbbVie's advertising spending on Humira in the United States from 2014 to 2021
(in million U.S. dollars)
Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 27, 2022). AbbVie's advertising spending on Humira in the United States from 2014 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/318301/humira-ad-spend-usa/
Advertising Age. "AbbVie's advertising spending on Humira in the United States from 2014 to 2021 (in million U.S. dollars)." Chart. July 27, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/318301/humira-ad-spend-usa/
Advertising Age. (2022). AbbVie's advertising spending on Humira in the United States from 2014 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/318301/humira-ad-spend-usa/
Advertising Age. "Abbvie's Advertising Spending on Humira in The United States from 2014 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/318301/humira-ad-spend-usa/
Advertising Age, AbbVie's advertising spending on Humira in the United States from 2014 to 2021 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/318301/humira-ad-spend-usa/ (last visited November 10, 2024)
AbbVie's advertising spending on Humira in the United States from 2014 to 2021 (in million U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/318301/humira-ad-spend-usa/
