Pharma industry's direct-to-consumer (DTC) spending on media in the U.S. 2016-2022

Published by
Julia Faria,
Nov 23, 2023
In 2022, the pharmaceutical industry spent approximately 7.6 billion U.S. dollars on direct-to-consumer (DTC) advertising in the United States, up from 7.2 billion dollars a year earlier – an annual increase of almost six percent.

Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States from 2016 to 2022 (in billion U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2023

Region

United States

Survey time period

2016 to 2022

Supplementary notes

* Statista calculated the 2016 and 2017 figures based on previous releases.

Numbers have been rounded,

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " U.S. pharmaceutical industry "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you U.S. pharmaceutical industry

Contribution to global pharma

5

Overview

6

Companies

6

Research and development

7

Generics

5

Public view on pharma

6

Outlook

4

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Pharmaceutical industry in SpainGlobal pharmaceutical industryDrug Store/Pharmacy Market in the U.S.Pharmaceutical industry in the U.S.Top pharmaceutical drugs
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.