Among leading pharmaceutical brands in the United States in 2022, Dupixent, by Sanofi and Regeneron, ranked first in terms of direct-to-consumer (DTC) advertising spending, with expenditures of over 490 million U.S. dollars. Rinvoq, from AbbVie, followed, with DTC spending of nearly 426 million dollars.
Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending
(in million U.S. dollars)
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FiercePharma. (May 1, 2023). Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma. "Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending (in million U.S. dollars)." Chart. May 1, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma. (2023). Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma. "Leading Pharmaceutical Brands in The United States in 2022, by Direct to Consumer Spending (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma, Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/317800/dtc-leading-pharmaceutical-brands-usa/ (last visited September 20, 2024)
Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending (in million U.S. dollars) [Graph], FiercePharma, May 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/317800/dtc-leading-pharmaceutical-brands-usa/