The statistic represents the pharmaceutical industry's direct to consumer media spending in the United States in 2017, by media type. In 2017, the pharmaceutical industry spent 4.32 billion U.S. dollars on television ads.
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Medical Marketing & Media. (April 3, 2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars)." Chart. April 3, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. (2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical Industry Direct to Consumer Media Spending in The United States in 2017, by Media Type (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media, Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/ (last visited November 10, 2024)
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph], Medical Marketing & Media, April 3, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
