Most memorable commercials of Super Bowl XLVIII in the U.S. 2014

Published by Statista Research Department, Feb 5, 2014
The statistic illustrates the top 10 most memorable commercials of Super Bowl XLVIII in United States as of February 2014. Budweiser's 'Hero's Welcome' commercial was ranked the most memorable by audiences as it scored 195 on the memorability index. In second place was Doritios with the 'Cowboy Kid' commercial scoring 177 on the memorability index.

Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014

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Release date

February 2014

Region

United States

Survey time period

as of February 2014

Supplementary notes

All Super Bowl ads were ranked on the percent of viewers who remembered both the ad's content and brand the day after real world exposure during the game, indexed versus the mean score of all 2014 Super Bowl ads. For example, with an ad index of 195, Budweiser's 'Hero's Welcome' ad was 1.95 times as memorable and well branded as the average 2014 Super Bowl ad.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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