Per capita coffee consumption in Indonesia 1990-2012
Coffee consumption in Asia – additional information
Coffee is one of the most popular hot beverages around the world. In 2012, approximately 142 million bags of coffee were consumed worldwide. Europe displayed the highest per capita coffee consumption. Among European countries, the Netherlands ranked first in coffee consumption, according to a study published in 2014. On average, around 2.4 cups of coffee per capita a day were consumed in the Netherlands. However, none of the leading 20 coffee consuming countries were located in Asia.
Unlike the Americas and continental Europe, hot beverage markets in Asia are traditionally dominated by tea. Nevertheless, coffee consumption has risen sharply in Asia in recent years, mainly due to growth in population, increasing per capita incomes and changing consumption habits. Per capita coffee consumption in Indonesia more than doubled from 1990 to 2012. As of 2013, Indonesia was the third largest coffee production country in the world.
Other Asian countries, including China, Vietnam, Thailand and the Philippines also showed significant growth potential in the coffee industry, as evidenced by the International Coffee Organization. In comparison to the emerging markets, per capita coffee consumption growth in traditional markets such as Japan and Taiwan has been rather flat over the past decade. Since rising coffee consumption in Asia is related to economic growth and further internationalization, the coffee industry is expected to continue soaring as long as Asian economies keep growing.