In 2022, it was estimated that China's digital ad spend would grow by 11.5 percent compared to a year ago. The pace of spending is expected to slow down in the coming few years as China is tightening up online personal data collection and usage.
Forecasted growth in digital advertising spending in China from 2022 to 2026
Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 15, 2022). Forecasted growth in digital advertising spending in China from 2022 to 2026 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/313972/china-digital-ad-spend-growth/
eMarketer. "Forecasted growth in digital advertising spending in China from 2022 to 2026." Chart. April 15, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/313972/china-digital-ad-spend-growth/
eMarketer. (2022). Forecasted growth in digital advertising spending in China from 2022 to 2026. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/313972/china-digital-ad-spend-growth/
eMarketer. "Forecasted Growth in Digital Advertising Spending in China from 2022 to 2026." Statista, Statista Inc., 15 Apr 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/313972/china-digital-ad-spend-growth/
eMarketer, Forecasted growth in digital advertising spending in China from 2022 to 2026 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/313972/china-digital-ad-spend-growth/ (last visited November 10, 2024)
Forecasted growth in digital advertising spending in China from 2022 to 2026 [Graph], eMarketer, April 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/313972/china-digital-ad-spend-growth/
