U.S. brand social media brand content and actions change 2019
Whereas the amount of social media content posted by U.S. brands has declined in 2019, user engagement has increased. Overall, U.S. brands saw a five percent increase on cross-platform social media actions and an eleven percent increase in actions per post. The automotive industry performed best, with a 22 and 24 percent increase in user actions and actions per post respectively.
