In 2022, Bank of America spent 37 million U.S. dollars on measured media advertising of its credit cards in the United States. In 2023, Bank of America was the most valuable banking brand in North America. Capital One made the largest ad spend on measured media, around 650 million U.S. dollars.
Advertising spending of selected credit card issuers in the United States in 2022
(in million U.S. dollars)
measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
Supplementary notes
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Advertising spending of selected credit card issuers in the United States in 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age. "Advertising spending of selected credit card issuers in the United States in 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age. (2023). Advertising spending of selected credit card issuers in the United States in 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age. "Advertising Spending of Selected Credit Card Issuers in The United States in 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age, Advertising spending of selected credit card issuers in the United States in 2022 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308842/ad-spend-credit-card-issuers-usa/ (last visited November 10, 2024)
Advertising spending of selected credit card issuers in the United States in 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/308842/ad-spend-credit-card-issuers-usa/
