Health/fitness clubs members in Europe 2010-2023

The number of members at gyms and health clubs in Europe reached its peak in 2023. In that year, membership across the continent exceeded 67 million.

What is the value of the health and fitness market in Europe?

In 2023, the revenue of the health and fitness market in Europe was estimated at almost 32 billion U.S. dollars. This figure aligned with the steady growth the industry had seen since 2017, aside from sharp declines in 2020 and 2021 due to the coronavirus (COVID-19) pandemic. Another notable trend in the industry was the growing number of gyms and health clubs across Europe. By 2023, there were nearly 65 thousand health and fitness establishments, marking a 24 percent increase over the past decade. Finally, when zoning-in on specific fitness markets in Europe, the United Kingdom and Germany led, with revenues reaching approximately five billion and 4.9 billion euros respectively in 2022.

How popular is fitness and exercise among people in the UK? 

In 2023, fitness classes were the most popular physical activity in England, with over six million people participating at least twice a month. Additionally, close to 5.5 million people reported attending gym sessions during this period. According to a 2024 survey, gym memberships were the most purchased health and fitness service in the UK, with around 20 percent of people signing up. In comparison, services like personal training and individual sports classes were chosen by roughly seven percent of respondents.