In 2019, Novartis spent 579 million U.S. dollars on advertising in the United States. The Swiss multinational pharmaceutical company increased their promotional expenditures in the country after nearly doubling them between 2017 and 2018.
Novartis advertising spending in the United States from 2012 to 2019
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Novartis advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/308554/novartis-advertising-spending-usa/
Advertising Age. "Novartis advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308554/novartis-advertising-spending-usa/
Advertising Age. (2020). Novartis advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308554/novartis-advertising-spending-usa/
Advertising Age. "Novartis Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308554/novartis-advertising-spending-usa/
Advertising Age, Novartis advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308554/novartis-advertising-spending-usa/ (last visited September 20, 2024)
Novartis advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/308554/novartis-advertising-spending-usa/