The timeline shows advertising spending of Church & Dwight in the United States from 2012 to 2014. The household product manufacturer invested 374.8 million U.S. dollars in advertising in the United States in 2012.
Advertising expenditure of Church & Dwight in the United States from 2012 to 2014
(in million U.S. dollars)
Figure for 2012 comes from an earlier publication. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (July 13, 2015). Advertising expenditure of Church & Dwight in the United States from 2012 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/308520/church-and-dwight-advertising-spending-usa/
Advertising Age. "Advertising expenditure of Church & Dwight in the United States from 2012 to 2014 (in million U.S. dollars)." Chart. July 13, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308520/church-and-dwight-advertising-spending-usa/
Advertising Age. (2015). Advertising expenditure of Church & Dwight in the United States from 2012 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308520/church-and-dwight-advertising-spending-usa/
Advertising Age. "Advertising Expenditure of Church & Dwight in The United States from 2012 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308520/church-and-dwight-advertising-spending-usa/
Advertising Age, Advertising expenditure of Church & Dwight in the United States from 2012 to 2014 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308520/church-and-dwight-advertising-spending-usa/ (last visited November 13, 2024)
Advertising expenditure of Church & Dwight in the United States from 2012 to 2014 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/308520/church-and-dwight-advertising-spending-usa/
