The graph show the share of marketing budgets U.S. companies allocated to lead generation, as reported in May 2014. During a survey, 36 percent of responding marketers stated that less than 25 percent of theiir company's budget went toward prospecting new leads.
Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bizo. (June 26, 2014). Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/308046/sgare-marketing-budgets-lead-generation-usa/
Bizo. "Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?." Chart. June 26, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308046/sgare-marketing-budgets-lead-generation-usa/
Bizo. (2014). Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/308046/sgare-marketing-budgets-lead-generation-usa/
Bizo. "Approximately What Percentage of Your Marketing Budget Goes toward Acquiring New Prospects versus Building Relationships with Existing Ones?." Statista, Statista Inc., 26 Jun 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308046/sgare-marketing-budgets-lead-generation-usa/
Bizo, Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/308046/sgare-marketing-budgets-lead-generation-usa/ (last visited November 10, 2024)
Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones? [Graph], Bizo, June 26, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/308046/sgare-marketing-budgets-lead-generation-usa/
