Connected TV penetration rate in the U.S. 2016

Published by
Julia Stoll,
Dec 19, 2022
This time series provides information on the connected TV penetration rate among broadband households in the United States from 2013 to 2016. According to the source, 74 percent of broadband households in the United States were equipped with a connected TV device in 2016.

Connected TV penetration rate among broadband households in the United States from 2013 to 2016

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Release date

January 2017

Region

United States

Survey time period

2013 to 2016

Supplementary notes

* Forecast.

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Overview

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Device brands and streaming services

5

Consumer behavior

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Perception of CTV ads

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