According to this Kantar survey from 2024, 10 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 2.4 million people have a frequency level of 'Heavy users'.
Number of users of 'Fabric Conditioners' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed fabric conditioners 'once a day or more' - Medium users consumed fabric conditioners 'two to six times a week' - Light users consumed fabric conditioners either 'once a week', 'one to three times a month' or 'less than once a month.' Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of users of 'Fabric Conditioners' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/302349/fabric-conditioner-usage-by-user-type-in-the-uk/
Kantar. "Number of users of 'Fabric Conditioners' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/302349/fabric-conditioner-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of users of 'Fabric Conditioners' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/302349/fabric-conditioner-usage-by-user-type-in-the-uk/
Kantar. "Number of Users of 'fabric Conditioners' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/302349/fabric-conditioner-usage-by-user-type-in-the-uk/
Kantar, Number of users of 'Fabric Conditioners' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/302349/fabric-conditioner-usage-by-user-type-in-the-uk/ (last visited November 10, 2024)
Number of users of 'Fabric Conditioners' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/302349/fabric-conditioner-usage-by-user-type-in-the-uk/
