The graph shows advertising platforms consumers worldwide found helpful when considering auto purchase in 2012. During a survey, 20 percent of respondents stated they found radio ads very helpful when considering such a purchase.
Which of the following ad platforms do you find helpful when considering auto purchase?
Characteristic
Share of respondents who found the platform "very helpful"
Figures are averages of survey results from the following countries: India, Brazil, China, Thailand, Russia, Spain, Italy, Germany, Australia, United Kingdom and France. The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
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Nielsen. (April 15, 2014). Which of the following ad platforms do you find helpful when considering auto purchase? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/302226/ad-platforms-helpful-auto-purchase-worldwide/
Nielsen. "Which of the following ad platforms do you find helpful when considering auto purchase?." Chart. April 15, 2014. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/302226/ad-platforms-helpful-auto-purchase-worldwide/
Nielsen. (2014). Which of the following ad platforms do you find helpful when considering auto purchase?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/302226/ad-platforms-helpful-auto-purchase-worldwide/
Nielsen. "Which of The following Ad Platforms Do You Find Helpful When Considering Auto Purchase?." Statista, Statista Inc., 15 Apr 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/302226/ad-platforms-helpful-auto-purchase-worldwide/
Nielsen, Which of the following ad platforms do you find helpful when considering auto purchase? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/302226/ad-platforms-helpful-auto-purchase-worldwide/ (last visited November 13, 2024)
Which of the following ad platforms do you find helpful when considering auto purchase? [Graph], Nielsen, April 15, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/302226/ad-platforms-helpful-auto-purchase-worldwide/
