This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021. That year, Warburtons was the FMCG brand with the highest penetration rate in the UK, with 86.7 percent of households buying the brand. Heinz and Mc Vitie's ranked in second and third place, with penetration rates of 86.2 percent and 83.5 percent, respectively.
Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*
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Kantar Worldpanel. (June 29, 2022). Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel. "Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*." Chart. June 29, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel. (2022). Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel. "Household Penetration Rate of Leading Fast Moving Consumer Goods (Fmcg) Brands in The United Kingdom (Uk) in 2021*." Statista, Statista Inc., 29 Jun 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel, Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/ (last visited November 10, 2024)
Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021* [Graph], Kantar Worldpanel, June 29, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
