According to this Kantar survey from 2024, 12.8 million people are consuming this product with a frequency level of 'Light users'. In contrast, 3 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Ice Cream In Tubs And Blocks' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed ice cream either 'once a day or more' or 'two to three times a week.' - Medium users consumed ice cream 'once a week.' - Light users consumed ice cream either 'two or three times a month', 'once a month' or 'less than once a month'
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Kantar. (July 2, 2024). Number of consumers of 'Ice Cream In Tubs And Blocks' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/301586/ice-cream-usage-in-the-uk/
Kantar. "Number of consumers of 'Ice Cream In Tubs And Blocks' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/301586/ice-cream-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Ice Cream In Tubs And Blocks' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/301586/ice-cream-usage-in-the-uk/
Kantar. "Number of Consumers of 'ice Cream In Tubs And Blocks' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/301586/ice-cream-usage-in-the-uk/
Kantar, Number of consumers of 'Ice Cream In Tubs And Blocks' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/301586/ice-cream-usage-in-the-uk/ (last visited November 10, 2024)
Number of consumers of 'Ice Cream In Tubs And Blocks' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/301586/ice-cream-usage-in-the-uk/
