U.S. consumers' mobile phone usage for purchasing or preparing food 2013

Mobile phone usage of U.S. specialty food and non-specialty food consumers for food purchases or preparation in 2013

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Release date

October 2013

Region

United States

Survey time period

August 2013

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

U.S. adults with access to the internet

Method of interview

Online survey

Supplementary notes

Mintel selects survey respondents to be proportionally balanced to the U.S. adult population based on the key demographics of gender, age, household income and region. Specialty foods were defined as foods of premium quality that are often made by small or local manufacturers or have ethnic or exotic flavors; foods that are distinctive.

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