In December 2021, BMW's market share stood at around 5.91 percent. Customers in the United Kingdom bought about 6,400 BMW-branded cars in December 2021, a decline of over one third compared with the previous year. Generally, UK car registrations have been following a downward trend since 2016, offset slightly in 2021 as the country recovered from the 2020 national lockdowns.
Electric vehicles offer glimmer of hope
Many auto manufacturers across Europe had to put production on ice following measures mitigating the 2020 coronavirus pandemic. Hence, sales and profits will be considerably lower in 2020 for BMW and the wider automotive industry. Sales had already begun to slow down after the 2016 Brexit referendum. However, sales of electric vehicles started taking off in 2016. BMW may perform well in the British electric vehicle market because it produces one of the best-selling plug-in hybrid cars in the UK: the BMW 3 Series. One of the UK’s most popular car models is MINI, which also produces an electric version at the plant in Oxfordshire.
Monthly BMW car market share in the United Kingdom (UK) from January 2015 to December 2021
Characteristic
Market share
Dec 21
5.91%
Nov 21
7.79%
Oct 21
7.32%
Sep 21
7.31%
Aug 21
6.51%
Jul 21
6.38%
Jun 21
7.64%
May 21
6.63%
Apr 21
6.19%
Mar 21
7.4%
Feb 21
7.68%
Jan 21
7.76%
Dec 20
7.77%
Nov 20
8.55%
Oct 20
7.68%
Sep 20
6.47%
Aug 20
6.14%
Jul 20
6.54%
Jun 20
7.32%
May 20
7.27%
Apr 20
4.88%
Mar 20
6.88%
Feb 20
8.36%
Jan 20
6.75%
Dec 19
9.47%
Nov 19
7.43%
Oct 19
8.44%
Sep 19
8.11%
Aug 19
5.24%
Jul 19
5.85%
Jun 19
8.94%
May 19
6.76%
Apr 19
6.75%
Mar 19
6.62%
Feb 19
8.38%
Jan 19
5.93%
Dec 18
8.05%
Nov 18
8.08%
Oct 18
7.37%
Sep 18
8.25%
Aug 18
6.37%
Jul 18
6.09%
Jun 18
9.78%
May 18
6.72%
Apr 18
5.41%
Mar 18
6.68%
Feb 18
8.35%
Jan 18
5.5%
Dec 17
8.84%
Nov 17
7.82%
Oct 17
6.99%
Sep 17
7.38%
Aug 17
6.03%
Jul 17
5.61%
Jun 17
7.87%
May 17
6.83%
Apr 17
7.42%
Mar 17
6.2%
Feb 17
7.36%
Jan 17
4.86%
Dec 16
8.46%
Nov 16
8.33%
Oct 16
7.52%
Sep 16
6.94%
Aug 16
5.82%
Jul 16
5.43%
Jun 16
7.32%
May 16
7.58%
Apr 16
5.79%
Mar 16
6.26%
Feb 16
6.91%
Jan 16
4.87%
Dec 15
9.54%
Nov 15
6.69%
Oct 15
7.85%
Sep 15
6.42%
Aug 15
6.13%
Jul 15
5.26%
Jun 15
6.69%
May 15
6.14%
Apr 15
5.86%
Mar 15
5.46%
Feb 15
6.62%
Jan 15
4.86%
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SMMT. (January 6, 2022). Monthly BMW car market share in the United Kingdom (UK) from January 2015 to December 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/300446/bmw-car-market-share-in-the-united-kingdom/
SMMT. "Monthly BMW car market share in the United Kingdom (UK) from January 2015 to December 2021." Chart. January 6, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/300446/bmw-car-market-share-in-the-united-kingdom/
SMMT. (2022). Monthly BMW car market share in the United Kingdom (UK) from January 2015 to December 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/300446/bmw-car-market-share-in-the-united-kingdom/
SMMT. "Monthly Bmw Car Market Share in The United Kingdom (Uk) from January 2015 to December 2021." Statista, Statista Inc., 6 Jan 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/300446/bmw-car-market-share-in-the-united-kingdom/
SMMT, Monthly BMW car market share in the United Kingdom (UK) from January 2015 to December 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/300446/bmw-car-market-share-in-the-united-kingdom/ (last visited November 13, 2024)
Monthly BMW car market share in the United Kingdom (UK) from January 2015 to December 2021 [Graph], SMMT, January 6, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/300446/bmw-car-market-share-in-the-united-kingdom/