In 2023, Western Europe alone accounted for an estimated 19.1 percent of global advertising spending. Four years earlier, in 2019, the share stood at 19.5 percent. Overall, Europe's ad revenues exceeded 144 billion U.S. dollars in 2023.
Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023
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Dentsu. (February 13, 2024). Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/298198/share-advertising-spending-western-europe/
Dentsu. "Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023." Chart. February 13, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/298198/share-advertising-spending-western-europe/
Dentsu. (2024). Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/298198/share-advertising-spending-western-europe/
Dentsu. "Western Europe's Advertising Spending as a Percentage of Total Ad Revenues Worldwide from 2014 to 2023." Statista, Statista Inc., 13 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/298198/share-advertising-spending-western-europe/
Dentsu, Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/298198/share-advertising-spending-western-europe/ (last visited November 10, 2024)
Western Europe's advertising spending as a percentage of total ad revenues worldwide from 2014 to 2023 [Graph], Dentsu, February 13, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/298198/share-advertising-spending-western-europe/