The statistic shows the perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry. During the survey, 57 percent of respondents believed that the presented LGBTQ themed ad for a vodka stood out from other advertising, while further 44 percent said that ad felt authentic.
Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
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Hornet. (January 16, 2018). Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/297698/openness-lgbt-advertising-usa/
Hornet. "Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry." Chart. January 16, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/297698/openness-lgbt-advertising-usa/
Hornet. (2018). Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/297698/openness-lgbt-advertising-usa/
Hornet. "Perception of Lgbtq Themed Ads among Lgbtq Male Consumers in The United States as of October 2017, by Industry." Statista, Statista Inc., 16 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/297698/openness-lgbt-advertising-usa/
Hornet, Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/297698/openness-lgbt-advertising-usa/ (last visited November 13, 2024)
Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry [Graph], Hornet, January 16, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/297698/openness-lgbt-advertising-usa/
