The daily time spent with traditional media decreased from 453 minutes (seven hours and 33 minutes) in 2011 to 315 minutes (five hours and 15 minutes) in 2018. In the same period, time spent with digital media grew significantly.
Time spent per day with traditional media in the United States from 2011 to 2018
(in minutes)
includes TV, radio, print (newspapers and magazines) and other: does not include digital
Supplementary notes
Figures have been converted into minutes. Figures for the period 2011 to 2017 come from earlier publications. The source provides the following information about the data: "Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop."
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MarketingCharts. (June 11, 2019). Time spent per day with traditional media in the United States from 2011 to 2018 (in minutes) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/297054/consumer-media-consumption-type/
MarketingCharts. "Time spent per day with traditional media in the United States from 2011 to 2018 (in minutes)." Chart. June 11, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/297054/consumer-media-consumption-type/
MarketingCharts. (2019). Time spent per day with traditional media in the United States from 2011 to 2018 (in minutes). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/297054/consumer-media-consumption-type/
MarketingCharts. "Time Spent per Day with Traditional Media in The United States from 2011 to 2018 (in Minutes)." Statista, Statista Inc., 11 Jun 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/297054/consumer-media-consumption-type/
MarketingCharts, Time spent per day with traditional media in the United States from 2011 to 2018 (in minutes) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/297054/consumer-media-consumption-type/ (last visited November 10, 2024)
Time spent per day with traditional media in the United States from 2011 to 2018 (in minutes) [Graph], MarketingCharts, June 11, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/297054/consumer-media-consumption-type/
