In a forecast of advertising spending growth worldwide it was found that between 2019 and 2022, the region predicted to have the highest growth is Eastern Europe and Central Asia with 6.8 percent. At the same time, ad spend in Japan is expected to grow by 2.8 percent in the presented period, while the MENA region will experience growth below one percent.
Growth of advertising spending worldwide between 2019 and 2022, by regional block
Block definitions: Starting with 2014,
Peripheral Europe bloc (Portugal, Ireland, Italy, Greece and Spain) has been combined with
Northern & Central Europe (Western Europe, Czechia, Hungary and Poland) and is now the Western and Central Europe bloc.
Eastern Europe & Central Asia: Russia, Turkey, Azerbaijan and Kazakhstan (example only, a complete definition not provided by the source)
Advanced Asia: Australia, New Zealand, Hong Kong, Singapore and South Korea
Fast‐track Asia: China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam.
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Zenith. (December 1, 2019). Growth of advertising spending worldwide between 2019 and 2022, by regional block [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/294870/growth-of-advertising-spending-worldwide-by-region/
Zenith. "Growth of advertising spending worldwide between 2019 and 2022, by regional block." Chart. December 1, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/294870/growth-of-advertising-spending-worldwide-by-region/
Zenith. (2019). Growth of advertising spending worldwide between 2019 and 2022, by regional block. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/294870/growth-of-advertising-spending-worldwide-by-region/
Zenith. "Growth of Advertising Spending Worldwide between 2019 and 2022, by Regional Block." Statista, Statista Inc., 1 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/294870/growth-of-advertising-spending-worldwide-by-region/
Zenith, Growth of advertising spending worldwide between 2019 and 2022, by regional block Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/294870/growth-of-advertising-spending-worldwide-by-region/ (last visited November 10, 2024)
Growth of advertising spending worldwide between 2019 and 2022, by regional block [Graph], Zenith, December 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/294870/growth-of-advertising-spending-worldwide-by-region/
