In 2024, digital advertising was estimated to account for 82.6 percent of total advertising spending in the United Kingdom (UK). The share is expected to increase to 86.2 percent by 2028.
Share of digital in advertising spending in the United Kingdom from 2012 to 2028
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eMarketer. (May 8, 2024). Share of digital in advertising spending in the United Kingdom from 2012 to 2028 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. "Share of digital in advertising spending in the United Kingdom from 2012 to 2028." Chart. May 8, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. (2024). Share of digital in advertising spending in the United Kingdom from 2012 to 2028. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. "Share of Digital in Advertising Spending in The United Kingdom from 2012 to 2028." Statista, Statista Inc., 8 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer, Share of digital in advertising spending in the United Kingdom from 2012 to 2028 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/ (last visited September 20, 2024)
Share of digital in advertising spending in the United Kingdom from 2012 to 2028 [Graph], eMarketer, May 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/