This statistic presents the influencers considered most influential when forming banking and financial views among Millennials in the United States as of February 2014. It was found that eight percent of Millennials considered their grandparents as a primary influence on their banking and financial views.
When you think about your banking and financial views, who or what influences you the most?
Total sample includes 2,031 Millennials who have financial relationships. Specific segments of the sample include a national sample of 1,530. A New York City sample of 154. A Boston sample of 150. A Philadelphia sample of 150. A Florida sample of 154 and a national Hispanic sample of 501. Data has been weighted by age, gender, region and ethnicity to reflect the population.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TD Bank. (March 10, 2014). When you think about your banking and financial views, who or what influences you the most? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/293973/banking-view-influencers-us-millennials/
TD Bank. "When you think about your banking and financial views, who or what influences you the most?." Chart. March 10, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/293973/banking-view-influencers-us-millennials/
TD Bank. (2014). When you think about your banking and financial views, who or what influences you the most?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/293973/banking-view-influencers-us-millennials/
TD Bank. "When You Think about Your Banking and Financial Views, Who or What Influences You The Most?." Statista, Statista Inc., 10 Mar 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/293973/banking-view-influencers-us-millennials/
TD Bank, When you think about your banking and financial views, who or what influences you the most? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/293973/banking-view-influencers-us-millennials/ (last visited November 10, 2024)
When you think about your banking and financial views, who or what influences you the most? [Graph], TD Bank, March 10, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/293973/banking-view-influencers-us-millennials/
