The graph presents data on advertising response in North America in the first quarter of 2013, broken down by medium. During a survey, 51 percent of respondents stated they always or sometimes took action on radio ads.
To what extent do you take action on the following forms of advertising?
Characteristic
Share of respondents who always or sometimes take action
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Nielsen. (September 17, 2013). To what extent do you take action on the following forms of advertising? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/289835/advertising-response-north-america-by-medium/
Nielsen. "To what extent do you take action on the following forms of advertising?." Chart. September 17, 2013. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/289835/advertising-response-north-america-by-medium/
Nielsen. (2013). To what extent do you take action on the following forms of advertising?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/289835/advertising-response-north-america-by-medium/
Nielsen. "To What Extent Do You Take Action on The following Forms of Advertising?." Statista, Statista Inc., 17 Sep 2013, https://www-statista-com.ezproxy.canberra.edu.au/statistics/289835/advertising-response-north-america-by-medium/
Nielsen, To what extent do you take action on the following forms of advertising? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/289835/advertising-response-north-america-by-medium/ (last visited September 20, 2024)
To what extent do you take action on the following forms of advertising? [Graph], Nielsen, September 17, 2013. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/289835/advertising-response-north-america-by-medium/