In 2021, Samsung Electronics invested 2.1 billion U.S. dollars in advertising activities worldwide. Ad data for September 2021 showed that Samsung direct a lion share of its ad spend towards TV advertising.
Samsung Electronics' advertising spending worldwide in 2020 and 2021
(in billion U.S. dollars)
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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COMvergence. (July 15, 2022). Samsung Electronics' advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/286569/samsung-advertising-spending-worldwide/
COMvergence. "Samsung Electronics' advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/286569/samsung-advertising-spending-worldwide/
COMvergence. (2022). Samsung Electronics' advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/286569/samsung-advertising-spending-worldwide/
COMvergence. "Samsung Electronics' Advertising Spending Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/286569/samsung-advertising-spending-worldwide/
COMvergence, Samsung Electronics' advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/286569/samsung-advertising-spending-worldwide/ (last visited November 10, 2024)
Samsung Electronics' advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/286569/samsung-advertising-spending-worldwide/
