In 2020, e-commerce accounted for 17.5 percent of total U.S. holiday retail sales that year. According to forecasts, online sales will continue to grow in relevance in 2021, making up nearly 19 percent of all holiday season sales in the North American country.
E-commerce as percentage of total holiday retail sales in the United States from 2016 to 2021
* Figure for 2021 is forecast.
Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov and Dec of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.
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eMarketer. (February 1, 2021). E-commerce as percentage of total holiday retail sales in the United States from 2016 to 2021 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/
eMarketer. "E-commerce as percentage of total holiday retail sales in the United States from 2016 to 2021." Chart. February 1, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/
eMarketer. (2021). E-commerce as percentage of total holiday retail sales in the United States from 2016 to 2021. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/
eMarketer. "E-commerce as Percentage of Total Holiday Retail Sales in The United States from 2016 to 2021." Statista, Statista Inc., 1 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/
eMarketer, E-commerce as percentage of total holiday retail sales in the United States from 2016 to 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/ (last visited September 20, 2024)
E-commerce as percentage of total holiday retail sales in the United States from 2016 to 2021 [Graph], eMarketer, February 1, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/