This statistic presents survey results conducted in May 2012. US consumers were asked how they would value different characteristics of portable meals. The study found out that 51 percent of Millennials find the taste extremely important for their meals consumed 'on the go'.
Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*
* The original question ran as follows: 'For meals 'on the go' (portable meals) cooked/prepared at home, how important are these attributes using the following scale?' The figures include characteristics which were rated as extremely important. ** n = 500 Millennials and 500 Baby Bommers. Millennials are aged between 18 and 31 years. Baby Boomers are aged between 48 and 66.
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AlixPartners. (June 1, 2012). Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/283197/us-consumers-importance-of-portable-meals-characteristics-by-generation/
AlixPartners. "Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*." Chart. June 1, 2012. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/283197/us-consumers-importance-of-portable-meals-characteristics-by-generation/
AlixPartners. (2012). Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/283197/us-consumers-importance-of-portable-meals-characteristics-by-generation/
AlixPartners. "Share of Importance of Portable Meals' Characteristics of U.S. Consumers in 2012, by Generation*." Statista, Statista Inc., 1 Jun 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/283197/us-consumers-importance-of-portable-meals-characteristics-by-generation/
AlixPartners, Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/283197/us-consumers-importance-of-portable-meals-characteristics-by-generation/ (last visited November 13, 2024)
Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation* [Graph], AlixPartners, June 1, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/283197/us-consumers-importance-of-portable-meals-characteristics-by-generation/
