This statistic highlights the results of an online survey conducted in May 2012. US Millennial shoppers were polled on how important they value brand names for their purchase decision for groceries. Some 43 percent of Generation Y stated they find brand names somewhat important for their grocery buying decision.
Millennials: How important are brand names in your purchasing decision for groceries?
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AlixPartners. (June 1, 2012). Millennials: How important are brand names in your purchasing decision for groceries? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/282998/us-millennials-importance-brand-names-buying-groceries/
AlixPartners. "Millennials: How important are brand names in your purchasing decision for groceries?." Chart. June 1, 2012. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/282998/us-millennials-importance-brand-names-buying-groceries/
AlixPartners. (2012). Millennials: How important are brand names in your purchasing decision for groceries?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/282998/us-millennials-importance-brand-names-buying-groceries/
AlixPartners. "Millennials: How Important Are Brand Names in Your Purchasing Decision for Groceries?." Statista, Statista Inc., 1 Jun 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/282998/us-millennials-importance-brand-names-buying-groceries/
AlixPartners, Millennials: How important are brand names in your purchasing decision for groceries? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/282998/us-millennials-importance-brand-names-buying-groceries/ (last visited November 10, 2024)
Millennials: How important are brand names in your purchasing decision for groceries? [Graph], AlixPartners, June 1, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/282998/us-millennials-importance-brand-names-buying-groceries/
