UK grocery market: leading retailers in 2011-2015

This statistic displays the distribution of the grocery market among leading grocery retailers in the United Kingdom (UK) from 2011 to 2015. Tesco held the largest share at 25 percent in 2011, dropping by six percentage points to a 19 percent share of the grocery retail market by 2015. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda and Morrisons. On the back of the economic recession and growing inflation, however, consumer behavior has shifted in favor of cheaper alternatives and discount supermarkets. The resulting 'price wars' has led to supermarkets lowering their prices and the highest share of food volume sales on promotion in Europe. Crucially, this has caused increased volatility in the grocery retail market and, as of 2017, Aldi overtook the Co-operative to become the fifth largest supermarket in the UK according to data from Kantar Worldpanel.

Distribution of the grocery market in the United Kingdom (UK) from 2011 to 2015, by retailer

Characteristic	Tesco	Sainsburys	Asda	Morrisons	Co-op	Waitrose	Marks and Spencer	Aldi	Iceland	Lidl	Farmfoods	Internet	Other multiples	Other
2011	25%	15%	14%	12%	5%	5%	4%	3%	3%	2%	1%	4%	5%	7%
2012	24%	13%	13%	12%	4%	4%	4%	3%	3%	2%	-	4%	4.7%	8%
2013	22%	13%	13%	10%	5%	5%	4%	5%	3%	3%	-	5%	5%	8%
2014	21%	15%	13%	11%	6%	6%	4%	6%	4%	4%	-	3%	4%	2%
2015	19%	13%	13%	10%	4%	5%	4%	6%	2%	4%	0%	6%	6%	1%

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Release date

April 2017

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Region

United Kingdom

Survey time period

2011 to 2015

Supplementary notes

Based on food and non-alcoholic drinks sales only
Data for 2011 taken from the 2013 edition of Defra's Food Statistics Pocketbook.
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.
Both are probably due to rounding.

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